Addoro is a new company that needed a website and blog in order to communicate with their target groups. We chose to develop a simple website in WordPress that will expand as Addoro's service takes shape and reaches the market. We worked out a strategy to generate traffic to the website and the blog is the engine for it. By having an dynamic communication on the blog while participating in discussions on well-chosen forums and other blogs we aim at creating a fledging interest for the service Addoro is developing. |