Dream Marine wanted an esthetic and well designed website to increase their sales. It was important that it was easy to navigate and offered a good support in the buying process for the customer. We tried to create a flow that facilitates a quick overview of the different models and also easy access to technical data and price for the various models.

We created a design that reflected Bénéteau's international website while still giving Dream Marine their own unique profile. We did this by incorporating Bénéteau's logotype as a graphical element and using pictures of their flagship - the Flyer 12 in the header. A curved line creates two different areas in the header where one area is used to highlight the logotype. The curved line has a shape that speaks of waves and the smooth curves of the boats.