The company Trillian wanted us to design a brochure together with their promotion campaign for SpamDrain which is a new type of spamfilter based on a method that is unfamiliar to most users. We needed to explain the advantages of SpamDrain in a clear and initiated way in the brochure.

A common problem with brochures is that they are often considered unappealing, big and a nuisance to carry around. SpamDrain's brochure needed to be small enough so the potential customer easily could take it with him (or her) in order to be reminded of the very effective spamfilter and the campaign offer. So we designed a brochure with the size of 1/3 A4 (70x148 mm) that could easily fit in a pocket. With double printed A4-sheets folded in the right way we had created handy brochures that the potential customers held on to.

Graphically we focused on elements that subtly conveyed a message together with sculpted texts. SpamDrain is a product that is incredibly easy to use so it was important that the brochure created a sense of ease.