Tidningskompaniet had been commissioned to develop a concept for 3's Business Magazine to publish in on company's website. Ourego was asked to create a structure, navigation and functional online-strategy for the content of the magazine.

The magazine comes out 4 times a year and offers news to companies and entrepreneurs regarding mobile communication. We chose to develop a concept where the navigation through the content is based on the user's preferences. The nature of the article the user chooses to read tells us what subjects that might be of further interest. It's an intuitive way to navigate and it takes advantage of the dynamic potential an online magazine has. With this concept we also avoid the hierarchic traditional categorizing of content which can be troublesome when future articles don't align with a fixed structure.