Genuine parts in Norway

Lectures on Volvo Genuine Parts

On behalf of Volvo Cars Business School and Volvo Norway we did a tour of Norway lecturing on Volvo Genuine Parts.

Fredrik Aurell visited 20 locations from Narvik, north of the Arctic Circle to Kristiansund on the southern tip. We coverd some of the following topics:

  • Volvo's brand and core values
  • The importance of the aftermarket for customer satisfaction and profit
  • The Volvo Genuine Parts concept
  • How to communicate the benefits of genuine parts to the customers


Read more at Volvo's website

Read more

 
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