Volvo and Volvo Cars Business School used Fredrik Aurell to train sales staff in the fine art of selling Volvo accessories.

We had a look at Volvo the very wide range of accessories and introduced some brand new products. We also wanted to make this a motivating sales training. Apart from the lecture we had discussions and shared best practice. These are some of the subjects we wanted to dicuss.

• When, where and how should one introduce the accessories to the customer?
• How can we divert the customer from thinking about price towards function and quality?
• Are we missing potential customers when we inform about our range?